As a personal stylist and fashion expert with 20 years of experience, I collaborate with private fashion companies in style consulting, trend forecasting, brand development, sales development, and as an audience strategist. By increasing profit margins, enhancing customer engagement and creating addiction to the brand, fashion companies can better reach their growth potential and vision.
Why is any of this important to a fashion company? It’s critical to solve a customer’s needs through the company products and services and have an authentic connection, thereby binding them more closely to the brand. This creates a virtuous cycle where the customer and company both benefit. Ultimately, the goal is for the customer to experience the power of transformation: liberation from what holds them back and freedom to become who they truly aspire to be.